In 2014, the prices of bulk commodities in the oil and gas industry fell sharply, the market development was cold, and the automation market also fluctuated. Therefore, at the beginning of 2016, Chinese automation suppliers is looking abroad, hope to strive for more favorable competitive conditions.

　　 Compared with previous years, process automation shipment growth slowed in 2014. The slowdown in growth will be the new normal, and the key suppliers got few orders in 2014, which indicated the developing trend of the market in the coming years. This is mainly due to the sharp drop in oil and other commodity prices in the second half of 2014. Not only do oil and gas industry companies put projects on hold and cut budgets, but also other industries are cautiously moving forward in uncertain economic conditions.

　　"Although the process automation market growth has been relatively stable in recent years, the market's future prospects are not optimistic in the context of a sharp decline in commodity prices during the second half of 2014. In addition, as the engine of automated market growth, that the China's economic growth slow down had a serious impact to the preasent and future market expansion", commented by the author AllenAvery from the ARC's latest Global Market Research Report on Process Industry Automation and Software Expenditure.

　　The industry that used to be hot is getting cold now.

　　In recent years, the upstream oil and gas industry has become the fastest growing vertical industry in the automation market. In view of the sharp decline in oil prices, good development momentum has stopped in 2015. Upstream market spending continues, but the current shelving of the project will ultimately affect the growth of several automation technologies in 2015 and 2016, only waiting for commodity prices to rise.

　　The power generation industry has not yet reached previous expectations. Automation spending in the power industry declined in 2014, and ARC is expected to continue in the near term. And the power industry is geographically fragmented because electricity cannot be stored, exported or traded across regions. The industry is also highly influenced by national government energy policies, which also brings the greatest uncertainty to industry forecasts.

　　Emerging regional competitiveness.

　　Although the world's major automation supplier headquarters are still located in North America, Western Europe and Japan, technology suppliers in China, India, Brazil and other regions have developed solid automation system products that often attract local end users, especially without international business user.

　　For example, many Chinese local suppliers are expanding their business to other parts of Asia. Although these local suppliers have not yet demonstrated global competitiveness against mature automation suppliers, there is still a chance for the future competitive landscape to change.